[ STYLE ] THE THOUGHTFUL CURATION AND STORYTELLING of IDUN


B E C O M I N G An SS17 Film by IDUN

 

'Our film Becoming started with a simple interest in sculpture, both classical and modern. This season we have been inspired by several different works, from Rodin to Editt Davidovici. When contemplating sculpture what interested us the most was the process, physically and emotionally. We discovered the similarities between creating a work of art like a sculpture, and creating or shall we say, becoming oneself. 

Michelangelo once said "Every block of stone has a statue inside it and it is the task of the sculptor to discover it." Similarly, it can be said every person has their true self inside them, and it is their task to become that. This process of becoming is what we sought to capture. The model acts as both the sculpture and the sculptor. She begins with so much material and slowly discovers what is necessary, eventually becoming herself. Her poses and aesthetic were taken from both classical and modern sculptures, juxtaposing the vibrant and architectural poses with the organic backdrop of nature.'  


I D U N  S h o p p e  S S 1 7


 
 
 
 

'Idun’s intention is to build a community of women on a journey to define their own sense of style through discovery and reinvention. By sharing timeless pieces we love along with objects from new and interesting designers, ours is a measured effort to inspire and empower women to wear what they find here with confidence.'


POST | Sanam Miremadi [ ChloeTouran ]

WORDS | Idun 

ART DIRECTION | Rachel Schultz 

DIRECTOR OF PHOTOGRAPHY | Caylon Hackwith 

STYLING | Megan Jensen & Rachel Schultz 

Hair | Gem Salon and Spa

MUSE | Lauren Schmidt 

MUSIC | Hearts by MMOTHS

[ STYLE ] M.PATMOS RESORT 2018, a study of movement...


M . P A T M O S   R E S O R T   2 0 1 8

a study of movement...


Forever in awe of designer Marcia Patmos's thoughtfulness and exquisite ability to bring together form, function and texture in a package that is both modern and timeless. With the Resort '18 Collection, Marcia shares a film that beautifully realizes and evokes the vision behind the collection. The film being a study (conversation, celebration...) of movement and the relationship and fluidity between ourselves, form and our environment. Capturing as well a sense of ease and effortlessness that is threaded throughout all M.PATMOS collections. 

 

 

 

 

To celebrate the launch of this film and Resort 2018, please enjoy...

40% OFF SITE WIDE with the

promotion code 'NESTTOGETHER' 6/16 - 6/19

Please note; exchanges only & sale items final. 

www.MPATMOS.com


WORDS | Sanam Miremadi [ ChloeTouran ]

DESIGNER | M.Patmos  

DIRECTION | Rick Rodgers

CINEMATOGRAPHY | Adeola Alao

MUSE | Artist Melissa McGill