Timeless enchantment, the works of J U L I A  H E T T A. 

I've spent the last few weeks revisiting and pulled into the works of photographer Julia Hetta. Yielding talent beyond technical skill, Julia is a storyteller and one is easily lost in the richness and depth of her work. 

'Working almost exclusively with natural light and long exposure times, Hetta imbues her subjects with a sense of serenity and power. Her use of light, color and texture transforms her fashion photographs into compositions of timeless enchantment.'

In coming across the above quote from art+commerce, I found myself fixated on the idea of 'timeless compositions' and how it relates to creation and originality. Coupled with the fact that on my mind already as of late has been the concept of 'originality' or more so my belief that it's non-existent. To me, to a degree, all creation on some level aspires to be or is inspired by something; time, place, person, event, experience, other works and so on. Too often creatives lose both themselves and their compositions in trying to conquer the idea of originality. Either in not staying true to themselves and vision or by works that fall flat and lack purpose. With all this on my mind, I found myself a bit adrift in Hetta's work below for Rodeo Magazine, it seemed to be the catalyst in the completion of this thought. Perhaps creatively, originality cannot be defined by the conception or presentation of something new? Innovation rather being found in the mood captured, story told, depth and timelessness of one's work. Seems to me that this approach would gift both the creator and audience with a sense of liberty, not tying them down to navigate around influences but rather focus on the quality of work.  

Adept in creating such timeless and enthralling compositions, we will no doubt be admiring Hetta's relevance and innovations for years to come. 

WORDS | Sanam Miremadi [ ChloeTouran ]

QUOTE | art+commerce 

IMAGES | Julia Hetta for Rodeo & Re-Edition Magazines