interview

[ INTERVIEW ] A CONVERSATION WITH MICHAEL & CAROLINE VENTURA of CALLIOPE

in

'Two creatives, one an agency owner who moonlights as a healer and furniture maker, the other, founder of  jewelry line BRVTVS, come together as a couple and as founders of Calliope, a sanctuary for found objects and cool vibes. Michael and Caroline Ventura, two of the most sincere and multi-talented individuals around, travel the world in search of things they like. The pieces are representative of some story, big or small and are given a home in the Ventura’s West Village store.'

 

C  A  L  L  I  O  P  E     |     N  E  W    Y  O  R  K

 

An enriching experience curated by Michael & Caroline Ventura, a couple whose boutique CALLIOPE is rooted in thoughtfulness, design and community... 

 

[ Sanam Miremadi ] How would you describe the aesthetic and inspirations behind your curation at Calliope? 

[ Michael & Caroline Ventura ] Calliope is very much a reflection of things we like. It sounds simple, but everything in the store is hand picked and loved by us. Since it resides in the same building as our own home, the store's aesthetic reflects things that we're inspired by at the moment, or ojects from brands we are currently digging. There's not a direct mirror between our home upstairs and the shop below but the two have a general theme of "things that make us feel good".

[ SM ] Calliope comes across as much more than just a shop and rather an experience that is driven by lifestyle, culture and community. How much of your own personal experiences, lifestyle and inspirations are infused into the shop?

[ M&C ] Some of the first items we purchased for the store were pieces we found while traveling in Morocco. The store hadn't opened yet – we actually hadn't even moved into the building yet – but knew that one day we would have a space to share work from talented artists that we've come across through our own personal travels. We also develop great relationships with all the brands we carry and consider all of them our friends, so it's even more meaningful to carry their work in the shop.

[ SM ] What shop experiences do you seek yourselves outside of Calliope and want do you aspire to provide/create for your own clients?

[ M&C ] Shopping shouldn't be fussy or intimidating. We hate going into stores that feel sterile or make you feel ignored while you are there. We really try to create a comfortable environment for our customers. We want to get to know you; who you are, what you like. We love when people come into the shop to just hang out on the couch, or come visit with our dog.

[ SM ] Absolutely love that Calliope offers "Field Trips", which outside horrible singles events is a thoughtful activity not easily found as an adult... this also ties back into communicating and building lifestyle and community at Calliope. Can you share what these field trips are and what inspired them?

[ M&C ] You don't always want to buy yourself or someone else a "thing". It's so much fun to get outside and experience something you've never done before or learn the basics off a new craft. It's a great way to open up the world of some of the artists we carry. You can visit their workshop and have them guide you in carving a spoon (our woodworking field trip with Anthony Zollo), or learn about the indigo dying process and the art of Shibori (on our indigo field trip with Curious Corners), or even just learn to get introspective with yourself and the universe (our astrology readings with John Sultana).

[ SM ] What has your experience been creating and building Calliope together, how has it impacted your own personal partnership? 

[ M&C ] We've both learned how the be a little more gentle with one another and how to give constructive criticism. It's difficult to not take things mega-personally when working with someone you are so close with, but we've gotten pretty good at softening our words with one another when we disagree or have a difference of opinion, which has carried over into our personal time with one another as well.

[ SM ] How shared is your aesthetic and vision? Is it overall collective or do you see distinct pieces of you both individually coming together to create Calliope? 

[ M&C ] We're pretty aligned most of the time. Both of us bring a nice balance between masculinity and feminine touches. We have a rule that we both have to really love an object if we're going to carry it, but occasionally one of us will love something way more than the other and someone has to concede. Michael is still "I-told-you-so-ing" about some vintage Japanese fiberglass trays that I was sure no one would be into. He loved them and I didn't. They sold out our first weekend open.

[ SM ] What are your aspirations for Calliope in 2017?

[ M&C ] We're getting into showcasing larger furniture as well as our smaller offerings. Bringing in some new exclusive pieces to the shop, and hopefully creating some more Calliope branded goods.

WORDS/INTERVIEW | Sanam Miremadi [ ChloeTouran ] 

BOUTIQUE | Calliope New York, NY 

QUOTE | Tara Lange via TrendLand

IMAGES | Nicholas Calcott & Calliope 

[ INTERVIEW ] Rêve En Vert - A Premier Online Retailer Of Sustainable Style

in ,

A CONVERSATION WITH CORA HILTS AND NATASHA TUCKER OF Rêve En Vert

Rêve En Vert (REV) was founded is 2013 by Cora Hilts and Natasha Tucker and since its inception has perfectly positioned itself as a premier online retailer of sustainable and ethical luxury. The fashion industry at large "...vacillates between being the second and third most polluting industry on earth," says Hilts "the transport of this clothing back and forth between vast distances accounts for a huge carbon footprint in itself." Given the fact that the luxury online retail market is a forty billion dollar industry, and market research has shown that as many as fifty percent of consumers, should they be given the option, would shop sustainably and ethically, it made sense that an online retailer like Rêve En Vert would be born.  REV have not only created one carefully curated platform where all of this is readily available to the consumer, they have also successfully launched a site that functions as well as it looks; sustainability can be chic.

" I think  Rêve En Vert is a very important company, partly because it creates an eco system and that eco system allows brands that are perhaps smaller to thrive and to grow, and allows brands that are not-so-small and are growing to amplify both their message and to have their product sold in an increasing number of channels." - PAUL VAN ZYL, Founder & CEO | MAIYET

With a number of well known luxury brands such as: RYAN ROCHE, MAIYET, FILIPPA K, MARA HOFFMAN and BASERANGE in their mix,  Rêve En Vert  are teaching us all that sustainable style, quality, respect for our environment and longevity are not things that should exist independently from fashion and lifestyle choices. In fact, they are paving the way for brands such as these, big and small, to gain the notoriety and consumer base that they deserve:

"Our mission at REV is to showcase the best of designs that combine both style and value to create something beautiful, timeless and long-lasting - a piece you can hand down to the next generation. We know that change in design must be made for our social and environmental well-being, and REV is the platform to put forward those labels that are pioneering this goal in unique and innovative ways. We really hope to get people as excited about this movement as we are."

[ Kara Town ] What brought about your desire to start a company committed to pioneering unique and innovative ways of bettering the world though the medium of fashion?

[ Natasha Tucker ] We realised that fashion was the second most polluting industry in the world and it seemed like no one was really addressing that. It's the one single thing that we all do everyday and that we all have in common so it seemed to make sense to be the ones to do it. We wanted to create a sustainable business that would affect real change and we saw an opportunity to do that in fashion. 

[ Kara ] Further to this, how important is it to REV to supply support for fashion designers who too are committed to seeing change within the fashion industry?

[ Natasha ] It's incredibly important. It's our job to tell the stories of the brands that we work with and we do that through our editorial section. We also seek to build education around the topic of sustainability in fashion and the need for this change as well so this is an added strand of support to the cause. We believe in investing in designers and our aim is to build a platform where eventually we could help other designers to become sustainable.

[ Kara ] Listed under your TENETS are Organic, Local and Fair, all concepts that are readily embraced and often included in the common vernacular of many ethical movements. I did notice however, you have also included the fourth concept of Re-Made, which is of particular interest to me. Can you explain a little about the re-made philosophy and how it fits into the REV model and current fashion?

[ Natasha ] We really want to champion designers that are approaching this issue with innovative solutions and one problem inherent in the industry is the fact that creating more is, in essence, not necessarily a good thing to do. We work with some designers that are looking at design from a perspective of what they can use that already exists. The Sway is a great example of this. They make leather jackets out of high-quality leather off-cuts that would otherwise go to waste. We really feel that this is an important way of looking at what can be done to reduce waste and essentially reduce what ends up in landfill all over the world.

[ Kara ] I was fortunate enough to have a mother who, from a young age, taught me that ‘every little bit counts’ in regards to the environment. It is noted that your commitment to sustainability does not begin and end with your designers, that you are constantly striving to employ better green practices in your immediate environment. So, in your REV studio what are the little things you do in your day-to-day to reinforce said environmental and ethical practices?

[ Cora ] We were very aware that REV’s ethos has to extend beyond just what we expect of our designers. We look into the environmental impact of everything included in the business-from using carbon neutral shipping to having solar energy power our studio to sending out our parcels with minimal packaging. We also have a strict “no plastic” policy in the office for employees, which has been interesting and challenging but we find it one of the biggest eco offenders in business! 

[ Kara ] I also understand that you partner with Trees For The Future in order to further offset your carbon footprint. How did this come about and what does this charitable organisation mean to REV?

[ Cora ] This charity is really close to both of our hearts-it allows local communities in countries ravaged by deforestation to replant the trees that they have lost. In the process they are given livelihoods, improving local agriculture, and helping offset global carbon emissions. We donate to them every year to help offset our shipping further, as well as a way to give back a bit of our own success with the hopes it enables that of others. 

[ Kara ] What can we expect next from REV in 2017? Do you have any new designers you are looking to work with on horizon? 

[ Cora ]  2017 is exciting for us in that we are bringing on new designers such as Mara Hoffman, Maiyet and Filippa K. We also are looking to expand our sustainable luxury offering into shoes, sunglasses, bags and accessories. We are looking into brining on vegan pieces, more upcycled materials and ethical components of wellness-such as yoga mats and water bottles. We want REV to really become the one stop shop for all things you need to live a stylish life well. 

WORDS | Kara Town

IMAGES & INTERVIEW |  Rêve En Vert - Cora Hilts & Natasha Tucker

 

[ COVETED ] AN EXCLUSIVE INTERVIEW WITH THE BRILLIANT MINDS of MATERIAL LUST

in , ,

M A T E R I A L  L U S T  | With a body of work that is rich in character, narrative and ever so subtly evokes a sense of curiosity and engagement, New York based design house Material Lust truly is a gem in a city abundant with design. Thoughtful design driven by a thoughtful process... their 'Soliterian' philosophy to design is just as refreshing as their works. 

[ Sananm Miremadi ] Can you explain this 'Solitarian' philosophy and how it's woven into your creative process? 

[ Material Lust ] The Solitarian idea really came from separating ourselves from the gallery and showroom system in NYC.  There is this PR fuelled game in New York that we have no desire or ability to compete in.  We removed ourselves to our own creative island and try to live and work outside of the "system".  In the beginning we felt a need to keep up with that race but now we have learned to thrive outside of it.

[ SM ] There is something quite raw and beautiful to this process that lends itself to being a sort of catalyst for experience. I feel when you are unable to label something or pair it with like things you're more likely driven to experience it.   

How do you personally experience your works, both within the creative process and post?

[ ML ] While creating the work we are focused on making sure we are exploring all avenues of form and material.  We want to make sure that whatever the final product ends up being it has a reason for existing.  That ends up putting a lot of pressure on our creative process but I think it helps us push our idea as far as possible.  We  make sure the piece has started from an extreme place so that we have room to tailor it.  When the work is done we like to break from it and move on.  Once it is photographed there is no reason for us to go back to that place creatively.  We don't spend any time reflecting, just on to the next.  

[ SM ] Do you have a vision for each piece or collection, in regards to how you'd imagine it being experienced or engaged? 

[ ML ] The function of the work is inherit because it is lighting and furniture.   We hesitate to say that function follows form because in reality all our work proportionally functions really well.  Especially with our upholstery, we made it as comfortable as possible because that is how a user would ultimately judge a sofa or club chair.   Our goal is to have people living their lives with our art in their home.  To have our work be apart of someone's everyday life in their personal space

[ SM ] The entire breadth of your work is also so rich in narrative, in a way... your pieces feel alive. Would I ever be so fortunate to own a piece, I'd name it. Really, I would. 

Conceptually, what role does narrative play, if any? 

[ ML ] It's maybe less about a narrative and more about where our work fits in the historical timeline of Art and Design.  We are preoccupied with paying homage to the wealth of artists and designers that came before us and honoring that commitment and sacrifice. 

[ SM ] I'm also curious as to where the narrative falls. Did the story create the design or did the design breathe life into the story? 

[ ML ] The story is probably written by the work.  We are big believers in making the work BEFORE you talk about the work.  We don't believe in doing fantasy renderings and showing them to the world.  It has to exist in three dimensional space for people to experience before the narrative comes into place.  Its really up to critics and users to come up with a narrative.  It's dangerous for an artist to explain in detail the context in which the work is created.   I don't think for our work we could ever fully explain what the narrative is even if we tried because we are too close to it. 

[ SM ] There is also a subtle macabre, maybe even mischievous or playful tone within your works; injections of yourselves maybe? And I mean this as compliment, all good things are a bit cheeky. 

[ ML ] We do not shy away from the occult or macabre.  The darker the subject matter the better.  We want the user to feel that the work has an otherworldly quality.   

[ SM ] You also work as a duo and often collaborate. I find this quite admirable as creative partnerships can lend themselves to being challenging, for no other reason than the process being so instinctual and personal ... often the hardest experiences for us to share. 

What is your process with each other and how has that impacted your work?

[ ML ] It can be a challenge.  In the beginning we would get very depressed about our fights and start to lose faith in the the whole process.  Slowly we started to embrace the battles and realize that it's an important part of the process.  Without the strife the work can never be taken to that extreme place.  We are both hyper critical which can be exhausting but it ensures that the work has been but through its paces and that all possibilities have been explored.

[ SM ] I imagine it's a unique and rewarding process in itself to collaborate on this level. An automatic sense of continuous growth seems to attach itself to collaborative environments vs. getting lost within your own process. We often need others to challenge, inspire and refocus us. 

Do you find you work in a singular or more complimentary manner? 

[ ML ] We meet throughout the day and bounce ideas off of each other while working.   We are still settling in to our rhythm and everyday we learn more about each other.  We have been dating for 7 years but I still feel like there so much more we can unlock in each other.  Our experiences evolve and it shows in our work right away.  Having a partner to constantly experience the world with makes it easier to absorb inspiration and turn into something.  You are both experiencing something from different perspectives and it makes it easier to talk about since you where both there.  It's really a unique partnership and we are lucky to have found each other.

 

Explore the ANNEX, the latest from Material Lust here. 

WORDS | Sanam Miremadi [ ChloeTouran ]

DESIGNERS | Material Lust

IMAGES | via Material Lust