OPHELIA MIKKELSON FOR GOOD STUDIOS
This whimsical imagery caught on film by the multi-talented Ophelia Mikkelson, for sustainable label Good Studios, is a delight. Mikkelson evokes a sense of simple beauty working playfully with the natural environment of a lush New Zealand countryside, as well as classical sculptural forms, to highlight the timeless and natural origins that continue to be the driving force behind each Good Studios collection.
Good Studios was founded in 2012 by Adelaide - based production designer and stylist, Anny Duff. It is a sustainable clothing and homewares label championing hemp fabrics and exploring contemporary design:
“I WAS WORKING IN FILM AND TELEVISION AS AN ART DIRECTOR AND HAD A REAL DESIRE TO BUILD SOMETHING OF MY OWN THAT I COULD BE PRECIOUS ABOUT. I GREW UP ON AN ORGANIC FARM MY PARENTS LOVINGLY BUILT FROM THE GROUND UP SO I REALLY WANTED TO RECONNECT WITH MY SUSTAINABLE UPBRINGING. SO MUCH OF MY WORK AS AN ART DIRECTOR IS SOURCING AND BRINGING GOOD AESTHETIC COMPONENTS TOGETHER, GOOD STUDIOS WAS BORN FROM THE DRIVE TO GIVE BACK AND OFFER SOMETHING THAT COULD BE AN ALTERNATIVE FOR CONSCIENTIOUS AND LIKE-MINDED CUSTOMERS WHO ARE LOOKING FOR ETHICAL CLOTHING THAT DOESN’T COMPROMISE ON GOOD DESIGN.” - Good Studios, ANNY DUFF
TEXT | Kara Town
QUOTE | Good Studios
PHOTOGRAPHY | Ophelia Mikkelson